Pitch 1

This Could Work

This is a slice-of-life interview series where Ali meets with small business owners, aspiring entrepreneurs, creatives, and dreamers in Hong Kong to talk about their goals, habits, and how they’re navigating growth. The setting of each conversation is one of Hong Kong’s most recognizable features like the red taxis, the Mid-Levels escalator, or the Star Ferry. Ali’s role extends beyond expert and into supporter, listener, and connector territory.

Format

Short form setting-based storytelling (1–3 min) for Instagram Reels and TikTok. Each episode is anchored in an iconic Hong Kong experience (red taxi rides, Star Ferry, Mid-Levels escalator, etc.) Two kinds of guests: those chasing a goal and those who’ve built something. Ali can listen, give advice, or even offer support to goal chasers, and unpack habits, mindsets, and pivotal moments to those who’ve already built something. Finished with a CTA.

Why This Works

  • Movement, color, and atmosphere are brought to the feed along with people whose goals and dreams resonate with Ali’s audience. Followers get to experience a piece of Hong Kong through its landmarks and people.

  • Real-time support or encouragement can emotionally land. These aren’t super famous influencers or creators — they’re people who reflect your audience's ambitions and struggles.

Everyday people and new creators implement productivity tools (like PTYA or LifeOS) and habits while documenting their journey. The series answers: What actually happens when someone tries to change their life using the productivity tools and principles Ali talks about? Over four to six weeks, we’ll follow participants as they try to build businesses, shift routines, or simply get more intentional with their time.

Pitch 2

Tiny Experiments

Format

Bite-sized docuseries (1 to 3 min episodes). Day in the Life meets reflection-based storytelling. Follows participants over 4–6 weeks, showing honest progress and setbacks.

Why This Works

  • Audiences need to see someone like them taking the first step. Modeling builds belief. It’s not a productivity expert telling you; it’s a peer showing you. Narrative tension is built-in, and Ali’s advice and guidance become grounded in real life.

  • If viewers see Ali’s tools genuinely working for regular people, it increases belief in their own ability to apply them.

Pitch 3

While I Learn This

This is a series where Ali practices a new skill while explaining a productivity principle or sharing insights from a book. Think of it as talking productivity while learning Kendama tricks, or offering YouTube strategies while giving latte art a go. Of course, the skill should be something Ali prefers, but I think something dexterity-based and hands-on is best. A few possible skills could be making pottery, slacklining, hula hooping, origami, photography, etc.

Format

Ali speaks about Concept X (e.g. productivity, YouTube tips, insights from Ali’s book) while doing a dexterity-based activity (learning football tricks, building a LEGO set, slacklining, scrapbooking, hula hooping, origami, photography etc.) Static shot if doing a full body skill. Cuts between Ali and Ali’s hands if doing a hands-on skill.

Why This Works

  • Talking straight to cam doesn’t really cut it like it used to. People love to see movement! Combining insights or concepts with movement gives viewers something to watch while they listen.

  • This series leans into that with a bit of vicarious mastery— showing Ali trying, failing, and improving at something new. That vulnerability is relatable, aspirational, and watchable. Followers will think “If he’s learning this from scratch, I can too.” And if he nails a trick while saying something deep? The payoff will be huge!